Wednesday, March 7, 2012

Marketing Your Resort – It’s Still All About the Pool: Look No Further than Conde Nast Traveler

Marketing Your Resort – It’s Still All About the Pool: Look No Further than Conde Nast Traveler

For those who have perused our blog since its inception shortly after the Jazz Age, and just prior to the Black Tuesday stock market implosion of '29 you will well remember an earlier post extolling the necessity and virtue of getting the aquatic element of your property right, the first time. At some point in the midst of a peyote soaked delirium astride a wild vision quest in the high desert with our Yaquis guides our head of marketing stumbled into the brilliance of a timeless catch phrase specific to our niche market: It’s All About the Pool. 

The impetus behind this moment of creative brilliance rests with the simple fact that any marketing effort made with a full service hotel or luxury resort property is done with the pool area in mind.  No greater image captures the imaginative, calming warmth of serenity, escape, and sublime comfort than that of the resort swimming pool. It has been, and remains the marketing jewel of any property.  While my quiver is full of penetrating syntax to captivate and convince the reader of the importance of getting the pool right, I can instead preserve my literary energies and leave you with a veritable plethora of covers from Conde Nast Traveler, the most esteemed travel magazine in print.  

The irony of the montage is that despite the magnificence of the photography, the pools themselves are far from transcendental.  In closing, to leave the design not only of the pools, spas, and water features but they’re accompanying mechanical filtration and sanitation systems to a flock of drunken orangutans would be the paragon of insanity.  Whether you’re an architect, landscape architect, resort developer, hospitality brand executive, or hotel management company, we sincerely believe you’ll find our services valuable.

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